Although Crown Entertainment Limited recently indicated that their Macau-based casinos were struggling from a revenue standpoint, the casino corporation will open their newest gambling resort in Macau on October 27, 2015. The casino, which is called Studio City, reportedly cost upwards of $3.2 billion to build.
For those unfamiliar with Crown Entertainment’s ventures in Asia, this newest casino resort is owned and operated by Melco Entertainment. One of Melco’s chairmen is James Packer, the eccentric billionaire who recently stepped into a senior leadership position with Crown Entertainment Limited. Packer’s co-chairman at Melco is fellow billionaire, Lawrence Ho.
Macau Hopes for Brighter Gambling Future
Lawrence Ho believes that the stagnant profits being reported by many of Macau’s most popular casinos are only temporary. In a recent conversation with a Hong Kong newspaper, Ho said that Melco’s Macau casinos are going through a “transitional phase.”
Ho believes that part of the reason why Macau’s gambling resorts are stuck in a sluggish cycle is that the casinos are too focused on catering to rich clients. In the future, Ho says that Melco will begin to give more of their attention to middle class gamblers.
Studio City Pays Homage to Hollywood
Studio City’s architecture, restaurants, casino, and hotel rooms all draw influence from many of Hollywood’s most famous cinematic motifs. Lawrence Ho and James Packer wanted their new casino to be as authentically Hollywood as possible, so the billionaires even consulted several Time Warner movie set designers during the construction of Studio City’s gambling rooms.
Studio City will have several attractions for non-gamblers, too. For example, the resort’s Batman-themed flight simulator is sure to please pleasure seekers who are visiting Macau on a short vacation. The casino will also maintain a 3,700 meter indoor play center.